Client: Coca-Cola

Role: – Brand strategy
– Production

A great taste experience

Coca-Cola wanted to reconnect with their youngest teen segment by offering them a fun and memorable brand experience in a place they spend most time at the weekend: the principal flagship stores of trendy youth retail brands.

An Experiential Sampling Strategy — TIU Agency
An Experiential Sampling Strategy — TIU Agency

A strategic partnership

By brokering the relationship between Coca-Cola and Bershka for the Iberian market, we launched an activation that was highly effective for both brands in making a greater impact on their target market.

The Shopping Night Barcelona. Passeig de Gràcia, 2016
Bershka La Cañada. Marbella, 2016
Bershka Colombo. Lisboa, 2016
Bershka Colón. Valencia, 2016
Bershka Gran Vía. Madrid, 2016
Bershka La Maquinista. Barcelona, 2016
Bershka Plaza Mayor. Málaga, 2016

A lasting action

We created a fashion photo set where the public could enjoy a Coca-Cola while posing with their friends and take home an exclusive Polaroid print-out as a memento. The action was carried out at 13 key Bershka flagship stores across Spain, generating in-store traffic and transforming a product tasting activation into a memorable and lasting experience.

An Experiential Sampling Strategy — TIU Agency
Alejandro Lillo. The Shopping Night Barcleona, 2016
An Experiential Sampling Strategy — TIU Agency