Client: Levi's

Role: – Social Media Management
– Digital Activation
– Influencers curation
– Production

Supercharging an icon

Levi’s is a true icon – a timeless classic and a household name. To expand their local market presence and digital footprint, we devised an innovative strategy based around local content production and engaging and innovative events in key cities.

Levi's Ramblas Store Opening Party, 2016
Ariadna Tapia. Social Brunch 501 Skinny, 2017
Andrea Belver, Inés Arroyo. Levi's Ramblas Store Opening Party, 2016
Dulceida. Social Brunch 501 Skinny, 2017
Social Media, Content Creation & Activations — TIU Agency

Global brand.
Local impact.

We achieved this goal by creating powerful, on-brand content that inspires the target market and boosts emotional connection with the brand. Crossing the barrier between on- and offline by generating original and creative content produced in collaboration with top influencers, music artists and at local market activations.

Social Media, Content Creation & Activations — TIU Agency
Social Media, Content Creation & Activations — TIU Agency
Social Media, Content Creation & Activations — TIU Agency

Big challenges.
Big ambassadors.

By means of a careful selection of credible spokespersons for the target market who embody Levi’s brand values and have a large community around them, we were able to very effectively expand the local digital footprint of the brand.

The Parrots. LiveInLevis Project, 2016.
Social Media, Content Creation & Activations — TIU Agency